Core Etsy POD formula
Use this sequence for each SKU: selling price minus print provider cost minus Etsy transaction fee minus listing fee minus payment processing equals net profit. Sellers often skip one fee layer and overestimate margin. A consistent worksheet prevents under-pricing and helps you identify which products should be promoted harder in 2026.
A realistic target for Etsy POD is usually at least mid-20s margin after fees. If your margin falls near 15% to 20%, a small return rate or ad test can erase profit quickly.