Gelato pricing formula for fast margin checks
A clear formula for 2026 is: selling price minus Gelato base cost minus channel fees equals net profit per order. Channel fees usually include marketplace charges and payment processing. If you run ads, include a conservative ad cost per order in a second scenario so you can see your downside margin before scaling spend.
This process prevents overpricing and underpricing. When sellers skip one cost layer, they may choose list prices that look profitable in the dashboard but leave little cash after refunds, discounts, and payment deductions.