Why base cost matters more than most sellers think
A one-dollar difference in T-shirt base cost looks small, but it compounds quickly once you multiply by monthly order volume. If you sell 300 units in a month, that gap can mean roughly $300 in additional gross profit before ad spend and returns. For a store in growth mode, that margin lift can fund more product tests, creative refreshes, or extra customer support capacity.
In 2026, many sellers use Printify for lower entry pricing and keep Printful for product lines where brand trust or fulfillment consistency supports a higher list price. The best answer is not always the cheapest supplier. It is the supplier-price combination that leaves a healthy net margin after channel fees.